Target bricht um 21% ein: Apple und Lieferkette belasten Umsatz

Meta Platform (Facebook (NASDAQ:FB)) released its report for the last quarter of 2021; and while it raised its revenue to $33.67 billion, a slowdown in revenue growth was evident. While in the third quarter they increased 33%, the increase in the last three months of the year was 16%, half.

The company warned that this behavior could continue, anticipating a growth rate of between 3% and 11% for this first quarter, with an estimate of between $27 billion to $29 billion.

Meta reiterated the impact on its advertising revenue from changes in Apple’s (NASDAQ:AAPL) configuration, and added other factors that are affecting advertisers‘ budgets, such as supply chain and inflation. 

„We expect our year-over-year growth in the first quarter to be impacted,“ the company noted in its report.

In the after hours market, the stock is punished with a steep 21% drop, trading at $253. Meta Platform, like the technology sector in general, has suffered from the risk aversion that hit the market in January. However, in the last week, it accumulated a recovery of 9%.

Indeed, the company warned as early as the third quarter of last year that the speed of its ad revenue growth could be affected by changes made to Apple’s ad setup and set its target at an average of $31.5 billion to $34 billion. He noted „great uncertainty“ regarding these changes.

„We will run through a period where Apple’s iOS changes were not and we modestly anticipate increasing ad targeting and gauging headwinds from platform and regulatory changes,“ the company said in its report.

But in addition, the company adds that the economic environment is also impacting, Meta notes that bottlenecks and inflation are affecting advertisers and consequently ad budgets.

„We are hearing from advertisers affected with macroeconomic challenges such as cost inflation and supply chain disruptions,“ Facebook adds in its report.

Earnings per share came in at $3.67, below the $3.84 expected. Expectations were also not exceeded in terms of daily active users, reaching 1.93 billion, but at least 20 million more were expected.